Awards season is fast approaching in Hollywood – but Meghan Markle has already been given a gong that she may not be too keen on.
The Duchess of Sussex has been named as a ‘villain of the year’ by a LA boutique whose owners have also branded her a ‘Montecito diva’, the Daily Mail can reveal today.
Meghan is featured in a rogues’ gallery of ‘holiday hypocrites’ as part of a scathing Christmas window display at high-end department store Kitson.
The trendy shop in Robertson Blvd, located between Beverly Hills and West Hollywood, has named Meghan as one of 2025’s villains along with California Governor Gavin Newsom, George Clooney and Katy Perry.
Kitson’s so-called ‘Holiday hypocrisy window display’ has become famous in Los Angeles since in began in 2020.
This year Meghan makes the list and she is featured in a mocked-up magazine cover where she and other public figures are made to look silly in Santa hats.
The Duchess’ hat has ‘Montecito diva’ on it.


Meghan’s cover features headlines where she and Harry were branded the ‘most unpopular kids in school’ because they are ‘disliked by Americans’.
Another is about how Meghan’s As Ever jam is made in a factory 2,000 miles from her home in California, and another claiming she flouted a ‘no dogs rule’ at a Montecito farmer’s market by bringing a pet.
There was also a nod to a recent Harper’s Bazaar feature revealing how she was announced like royalty to a room with one person in it.
Most recently her decision to wear $82,000 of jewellery on her Netflix holiday special is also cited.
And there is a disparaging headline claiming Meghan is a hypocrite because she ‘won’t let go of her royal status‘.
Alongside her in the shop’s windows are Meghan’s near-neighbour Katy Perry, whose cover is mainly about her new partner Justin Trudeau.
One disparaging headline criticises her decision to date ‘the man who made a whole country hate him’ – a nod to the end of his premiership in Canada this year.




It is not the first time the popular store has taken aim at the royals.
After Megxit they encouraged shoppers to choose sides in the family row.
The store that famously asked shoppers to pick sides in the Jen and Brad break-up with Team Aniston and Team Jolie shirts in 2005, started offering up ‘Team Harry & Meghan’ and ‘Team William & Kate’ t-shirts so buyers could back their favorite royal couple in 2020.
Kitson owner Fraser Ross told the Daily Mail: ‘It started out with customers asking us if we had anything related to the young royals.
‘They would go on to say why they favoured one couple over the other. There were literally people arguing on the floor with each other about it. I knew it was time to bring back the infamous ‘Team’ shirts.



‘We have a large customer base, so it’s a good barometer to see who is more popular at the moment.’
The shirts sold for $38 each.
The original cotton jerseys were a reaction to the shocking split of golden couple Jennifer Aniston and Brad Pitt in 2005 as a result of Pitt’s relationship with his Mr & Mrs Smith co-star Angelina Jolie.
Back then, ‘It girls’ like Paris and Nicky Hilton, Britney Spears, Lindsay Lohan and more picked sides and were photographed supporting their favorite celebrity in the break-up.
The first day the Kate & William and Meghan & Harry shirts were on the shelves, one woman bought eight of each, saying, ‘I’m going to let my party guests decide who they like!’

But as of March, Team Kate & William are firmly in first place.
‘They’re outselling Meghan & Harry two to one. Just like Team Aniston shirts did double the sales of Team Jolie,’ said Mr Ross.
‘We got the shirts in shortly before ‘Megxit’ was announced, so it was pretty equal at the beginning. But post-Mexit it sent the Cambridges surging way ahead of the Sussexes.’